Tech Stack Solutions for Digital Marketing

Utilize Data-Driven, Intelligent, and Automated Marketing Technologies to Drive Your Digital Growth

Essential Elements & Characteristics

1. Platforms for Marketing Automation

2. Tools for Web and Social Analytics

3. Tools for Content Marketing & SEO

4. Integration of Paid Advertising and Performance Marketing with Google Ads, Meta Ads, LinkedIn, Bing, and programmatic platforms

5. Social Media Management: Planning and posting on various channels

6. Personalization & Customer Data Platform (CDP)

7. Landing Pages & Lead Generation

Automation of the Technology Stack:

HubSpot, ActiveCampaign, MoEngage, Mailchimp, and Sendinblue Analytics: Mixpanel, Hotjar, Matomo, and Google Analytics 4 SEO: Screaming, SurferSEO, Ahrefs, and SEMrush The frog Ad management tools include AdEspresso, Meta Business Suite, and Google Tag Manager. CDP: Tealium, Bloomreach, and Segment Frontend: JavaScript (React, Vue), HTML5, CSS3 Backend: PHP, Python, and Node.js Integrations include Webhooks, CRM/ERP connectors, Zapier, and REST APIs.

Compliance & Security

Consent tracking in compliance with the CCPA and GDPR OAuth-based secure integrations Access logging and data anonymization Storage of campaign data that is encrypted